Ericsson to supply mobile TV solution to Cellcom Israel

Ericsson (NASDAQ: ERIC) has signed a contract with leading Israeli mobile operator Cellcom Israel to provide an end-to-end mobile TV and video solution to enable Cellcom Israel's subscribers to enjoy a true TV experience, including access to live TV channels and video-on-demand (VoD) content.

Under the agreement, Ericsson will be the sole supplier of a mobile TV platform supporting rich media clients, a content management system and support systems for operation and customer care units. Rollout has started in December 2007, with commercial launch due during 2008.

 

Ericsson's cutting edge mobile TV solution will provide users with a customized TV experience offering access to fast channel switching, an easy-to-use navigation menu and more advanced features.

 

Source: Ericsson to supply mobile TV solution to Cellcom Israel - Ericsson Press Release